Apple’s Best Selling Products
With a company as successful as Apple, people want to know, “What does Apple sell each year?” Considering that Apple sells so many products, the answer to this question could be the Mac, the iPhone, the iPod, accessories, iTunes downloads or software for Apples. An examination of the 2008 net sales by category compared to the 2009 net sales by category should be revealing.
The following breakdown is of Apple’s 2008 net sales by category:
- 6.6% of Apple’s sales was software
- 5.1% of Apple’s sales was accessories
- 5.7 % of Apple’s sales was iPhones
- 10.3% of Apple’s sales was iTunes sales
- 28.2% of Apple’s sales was iPods
- 43.9% of Apple’s sales was Macs
The following breakdown is of Apple’s 2009 net sales by category:
- 6.8% of Apple’s sales was software
- 4% of Apple’s sales was accessories
- 18.5% of Apple’s sales was iPhones
- 11% of Apple’s sales was iTunes sales
- 22.1 of Apple’s sales was iPods
- 37.7% of Apple’s sales was Macs
The total revenue between 2008 and 2009 was also quite different. In 2008, Apple brought in $32.4 billion, and in 2009, Apple brought in $36.5 billion, which is a pretty significant jump in sales. Imagine if a company could see those gains on an annual basis!
Lastly, let’s take a look at the percent change in sales by category between 2008 and 2009.
- For Macs, Apple realized a -0.03% change in sales between 2008 and 2009.
- For iPhones, Apple realized a 266% change in sales between 2008 and 2009.
- For iPods, Apple realized a -12% change in sales between 2008 and 2009.
- For accessories, Apple realized a -11% change in sales between 2008 and 2009.
- On iTunes sales, Apple realized a 21% change in sales between 2008 and 2009.
- For software, Apple realized a 9% change in sales between 2008 and 2009.
These numbers show some definite trends in how consumers are purchasing. It looks as if people want a computer right in their pocket, as evidenced by an increase in iPhone sales, but a decrease in Mac sales. It also looks as if people are having less of a need for iPods as more and more people own iPhones with built in music players. And all in all, it looks as if despite the drops in certain categories, people are pleased with what they get from Apple.
